How can I make money on WhatsApp?- 6 methods that work in Nigeria

image of a young man using WhatsApp on his phone

Whatsapp is Nigeria’s most used social media platform. According to some statistics, the messaging app has over 51 million users in Nigeria alone and over 2 billion users worldwide. 

Nigerians are using WhatsApp to communicate, perform customer service for their businesses and sell products every single day. With the right skillset, you can make money on WhatsApp as well.

If making money on Whatsapp excites you, and you are looking for good ideas that can help you earn then you are reading the right article.

In this article, I would explore the various ways anyone can make money on Whatsapp in Nigeria. If you are also a beginner and would like to develop the skills to do this, I would recommend a course that can help you learn the ropes quickly.

If this sounds like something you want to learn about then this article is for you.

Is it possible to make money on WhatsApp?

The short answer is yes. You can make money on Whatsapp in various ways which we will explore together in the next part of this article.

How much you make depends on the strategy you chose to follow to make money. There is really no limit  to how much you can earn.

How people are actually making money on WhatsApp

Let us go over the various strategies people use to make money on WhatsApp in Nigeria. These strategies are straightforward and have been proven to work well in Nigeria.

WhatsApp classes

Do you know a lot about a topic? It might be a school course like mathematics  or a skill that can help people make money. Whatever knowledge you have you can use it teach a class on WhatsApp.

This strategy may not start on Whatsapp but it definitely depends on Whatsapp a lot. Even though the people who can benefit from your knowledge may be outside Whatsapp, or even offline, a good marketing strategy can meet people wherever they are, attract them and encourage them to join your class on Whatsapp.

All you need to do is come up with a good system for collecting payment, managing your community and delivering excellent classes on Whatsapp. There are many tools you can use to collect your payments like Selar, Paystack, Flutterwave or even your personal bank account.

You should also set good guidelines for members of the Whatsapp group for example you can prohibit advertising, insults or fraudulent activity on the group. 

Remember to welcome new members to the group and encourage people to introduce themselves. This would create a friendly atmosphere where people can have conversations and connect with each other.

One important tip that needs to be mentioned is that as the manager of the group you have to be responsive. Don’t allow the questions or issues of group members to go unanswered. This is also true for prospective students who want to know more about your class before paying. You don’t want to leave them hanging after they have asked you a question. So, it is important to remain active on the app after you have put together a class.

Expertnaire affiliate products

Image of a young man near the expertnaire Logo

Expertnaire is one of Nigeria’s biggest marketplaces for digital products. What makes Expertnaire stand out is the quality of the products they have on their platform.

So how do you make money on Expertnaire? The answer is simple- affiliate marketing. Most successful Expertnaire affiliate marketers have been reported to use WhatsApp as a very important part of their strategy.

To successfully implement this strategy you have to start by selecting a product to promote and then build a contact list of people who might be interested in that product. 

You can build your contact list by running paid ads or working with influential people on social media. Some people also join many groups on social media (Whatsapp, Facebook, Telegram etc) and send messages to individuals, asking them to join their contact list. 

When you have the contact list, you need to start sending messages consistently to your contacts about the benefits of the product you want to sell. This is why it is important to take some time to actually study your potential buyers before you start promoting products to them.

Well, each time you make a sale, you get a cut of the money as your commission.  I must state that Expertnaire isn’t the only platform you can use to do this. There are other good platforms like PotEarn, Digistem, Selar and Sabimentors you can also use.

WhatsApp TV

WhatsApp TVs have become quite popular in Nigeria. We use them for entertainment, to get updates or to hear from people who are influential. Now it’s easy to gain a following on WhatsApp by promoting your channel with ads.

If you can create amazing and engaging content regularly then please start a WhatsApp channel around something you understand deeply. Nigerians love WhatsApp and are more likely to follow your channel if your content resonates with them

Once you have the following, you can monetize your channel through sponsorships, affiliate marketing, or even selling your own product. Businesses reach out to people who have a large audience that might be interested in their products or services and pay them to tell their customers about their products or services.

Ecommerce

The idea here is simple- sell your own product on WhatsApp. WhatsApp has a lot of features that allows you to do this conveniently.

All you have to do is create a Whatsapp business profile and create a product catalogue to display your products easily. You can also use automation to attend to customers.

Thanks to other promotional features you can also run ads to advertise your products and make a lot of money.

Paid groups

If you have special products like software or a community of people in an industry where unique information is shared, you can create a paid group on Whatsapp.

The process is quite similar to what I have previously explained about with WhatsApp classes. The main difference is that you are offering something different from tutorials on your group. 

Whatsapp marketing agency.

If you already run a marketing agency, adding whatsapp marketing to the list of services you offer your Nigerian clients can prove to be lucrative for you.

The thing is, most conventional marketing agencies don’t really know how to integrate Whatsapp into their marketing strategies which leaves a big gap in the market for you to fill. Even if you don’t run an agency, you can provide this service for agencies and make money doing so. 

You can help companies increase the amount of business leads and their click through rates through Whatsapp ads. You can also use Whatsapp automation to increase conversion rate and retain customers by collecting reviews, engaging with customers, driving upsells and reselling.

Delighted clients could prove to be profitable for your agency and provide a consistent income stream.

Best course to learn WhatsApp Marketing

If you are a beginner who would like to learn Whatsapp marketing let me recommend the Whatsapp Sales blueprint by Sola Matthews. Why I recommend this course is because it goes beyond teaching how to use Whatsapp for sales, it also shows you how to make money using your Whatsapp marketing skills.

If you are interested in learning this, check it out here

Conclusion

It is possible to make money with Whatsapp. Even though Whatsapp may not be monetized like other social media platforms, it is still an excellent way to reach and engage with potential customers. This is especially true in a country like Nigeria where Whatsapp is the most used social media app.

The key to success is finding the best WhatsApp business strategy that aligns with your needs.

Frequently Asked Questions

Let us go over some frequently asked questions you might have about making money on WhatsApp.

Does WhatsApp pay for views?

No, WhatsApp doesn’t pay for views. However, views are still valuable for making money on WhatsApp through other means such as WhatsApp Tv, Affiliate marketing etc

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